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    February 27, 2017

    Company Updates

    Dr. Barbara O’Connor to advise Advocacy.Marketing LLC

    For many years Dr. Barbara O’Connor has been at the forefront of developing and analyzing new modes of political communication. Advovacy.Marketing LLC (A.M) is an all digital marketing firm focusing on politics and public affairs. A.M is pleased to announce that Dr. O’Connor will continue her work at the intersection of technology and political communication […]

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    January 09, 2017

    Industry News

    3 Things You Should Already Be Doing With Digital By 2017

    Across the country, the November elections did not go well for Democrats. The presidency, governorships, senate and house of representative seats, state legislatures and more, went overwhelmingly to Republicans, everywhere– except California. In California, pretty much the opposite occurred. In race after race, those with an R behind their name, lost to just about anyone […]

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    August 08, 2016

    Industry News

    Effectively Using Digital Marketing to Win in November

    Vote By Mail While we’re in the dog days of Summer it won’t be long before voters mailboxes are flooded with literally dozens of campaign mailers. Mailers that will go into the trash unread. Yet consultants hope that if they send a dozen mailers touting their client/candidate– one or two of them might get read […]

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    January 25, 2016

    Industry News

    How will Public Employee Unions Compete if Membership Becomes Voluntary?

    Later this year the Supreme Court will decide if membership in a public employee union like SEIU or CTA is voluntary or mandatory. It was back in Jerry Brown’s first stint as governor when he made collective bargaining possible for public employees like teachers, firefighters and nurses. As Dan Walters pointed out in a recent […]

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    January 05, 2016

    Industry News

    Twitter’s Click to Contribute Feature

    Back in September Twitter announced they had teamed-up with Square to launch a new service. Their new click-to-contribute feature makes it easy for political campaigns to solicit direct contributions from followers and supporters. By registering with Square www.Cash.me campaigns can add another connection point between the campaign and voters/potential supporters. In 2000 if you saw […]

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    December 21, 2015

    Industry News

    Cruz Campaign Used Facebook to Mine Personal Info

    You see them all the time on Facebook– What Is Your Personality Type? Where should You Retire? What is your personality type? When you click on these little multiple choice quizzes, you are often giving the quizzer access to all your Facebook data. Where you live, the political party you support, your age, your religious […]

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    November 05, 2015

    Industry News

    The Disaster That is 21st Century Polling

    It happened again. This time in Kentucky. Democratic frontrunner Jack Conway, was in all but one poll, considered to have a slight lead over his Republican opponent Matt Bevin. However Bevin, the Republican won convincingly on election day 53% 44%. The polling community had excuses at the ready about how and why they missed so […]

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    August 12, 2015

    Industry News

    Motor Voter

    Ever since the November 2014 election there has been a lot of hand-wringing in California about the pathetic turnout in that election cycle. The 2014 November election that saw Jerry Brown re-elected, was one of the lowest turnout elections ever. Yes, there was “Obama-fatigue” in 2014 but Democrats are extremely worried that another low voter […]

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    July 24, 2015

    Industry News

    Public ​​Affairs and Public Relations in the Digital Age

    When you Google public relations v. public affairs, the definitions and distinctions go on for pages and pages. Opinions and definitions are all over the board and there is little consensus. Just to make everyone mad, Advocacy.Marketing defines public affairs as promotion related to public policy; everything from support or opposition to legislation, coalition building, […]

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    July 10, 2015

    Industry News

    Modeling Potential Voters v. SEM

    A couple of weeks ago at the American Association of Political Consultants Conference in Sacramento a number of smart consultants were touting the benefits of modeling to identify potential voters. Modeling is the art/science of extrapolating characteristics that may indicate voter behavior. An example of bass fishermen was used. i.e: most bass fishermen oppose tax […]

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