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    June 08, 2015

    Industry News

    365 Days and Counting…

    The June 2016 California primary is a year away. Many potential candidates are raising money, sporting an apron at pancake breakfasts and holding quiet conversations in their district with local opinion leaders and reporters. All while their consultants are plotting strategy and exploring themes, issues and demographics. A solid way to start– if this were […]

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    April 03, 2015

    Industry News

    Social Media Advertising for Political Campaigns

    We had a political candidate come in to DragonSearch last October 2014. Their campaign was trying everything they could think of, but the popular incumbent opponent was so far ahead in the polls, the race was already deemed over. They came to us to inquire about a last ditch effort using social media ads. Game on! Four […]

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    April 01, 2015

    Uncategorized

    5 Digital Marketing Lessons You Can Learn From Politics

    A decade ago, U.S. politics was a technological hinterland, exemplified by Ted Stevens, the head of the Senate Committee on Commerce, referring to the Internet as “series of tubes” that could somehow get jammed up. Today that has clearly changed. Politicians and the groups affiliated with them use the full spectrum of digital tools available—from websites […]

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    March 31, 2015

    Company UpdatesIndustry News

    Why Your Campaign or Bill Website needs SEO

    Today your website is your campaign HQ. And if you want to win, your HQ needs to be on the Internet’s Main Street and it needs to be open 24/7. For a variety of algorithmic reasons, your website: www.JohnSmith4Mayor.com may not turn up at the top Google search results. In fact it may be hidden […]

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    March 30, 2015

    Uncategorized

    How To Win The 2016 Elections: 6 Cutting-Edge Digital Tactics

    The 2014 midterm elections demonstrated tremendous growth for digital campaigning, with digital ad spending jumping nearly 2,000% from the 2010 midterm spend. The 2016 elections will be won or lost on the digital battlefield, so it is more important than ever that political campaigns, party committees, and outside advocacy groups make use of the most […]

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    March 24, 2015

    Uncategorized

    3 Ways The Internet Has Changed Politics

    There was a time when the winning political campaign strategy was a combination of stirring speeches, kissing babies, and a winning smile. A skilled politician could have an audience laughing, crying, shouting support, and eating out of the palm of their hand, and hopefully translate all of that into votes come election day. Such days are […]

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    March 20, 2015

    Uncategorized

    SEO Expert Clayburn Griffin on “Mobilegeddon”

    As the world’s clocks tick down to April 21, 2015  — the day of reckoning for site proprietors with under-performing mobile properties –  I took the opportunity to reach out to Clayburn Griffin, SEO iconoclast and Reddit superstar. It’s been a while since we last talked to Clayburn, and we wanted his take on the “mobilegeddon” countdown. Read […]

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    March 17, 2015

    Uncategorized

    5 Times Social Media Shook Up Politics

    For many people the mere mention of “social media”, “politics” and “shook up” in a headline is going to point to one thing: Weinergate. While the US Representative from New York might be a stand out example of a politician whose career nosedived after he got caught out tweeting his privates to the public, this is […]

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    March 10, 2015

    Uncategorized

    How Social Media Has Changed Politics

    They have made politicians more accountable and accessible at the same time allowing campaigns to carefully craft and customize their candidates’ images based on rich sets of analytics in real time and at almost no cost. Here are 10 ways Twitter, Facebook and YouTube have changed American politics. Read full article.

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    February 25, 2015

    Uncategorized

    6 Tips For Making A Coalition Succeed Online

    The question that may have the biggest impact on your coalition’s online strategy is whether or not to have a unified, branded presence. If you’re planning to pool resources with other groups to run an ad campaign, you’re probably going to want to have a coalition website and social media presence for when activists and […]

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