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    January 14, 2015

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    Hashtag Activism Isn’t a Cop-Out

    Mainstream-media figures often portray social media as a buzzing hive of useless outrage. Thinkpieces present hashtag activism as vanity activism, in which narcissistic pronouncements substitute for actual engagement, and anger is leveraged at best for petty entertainment and at worst for coordinated harassment. Read full article.

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    January 12, 2015

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    What is Social Media Sentiment Analysis?

    Social media sells, and selling drives the internet. The need for clear, reliable information about consumer preferences has led to increasing interest in high level analysis of online social media content. Sentiment analysis is a new, exciting and chaotic field. Here is a look at the current state of sentiment analysis and what it means for your […]

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    January 07, 2015

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    Politics, Diplomacy and Social Media

    Simply put, President Barack Obama made it necessary, and cool, for politicians to use social media. The success of his 2008 and 2012 campaigns have been analyzed thoroughly by authors like Sasha Issenberg, and, will no doubt be studied and referred to for decades to come. But he isn’t the only making international waves. Indian […]

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    January 05, 2015

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    Social Media Democracy: Then and Now

    When Tony Blair won his second term in 2005, Facebook was still in its infancy, Twitter didn’t exist and the idea of appealing to voters via MySpace was laughable. In 2010 the surging support for Nick Clegg in the wake of his impressive performance in the leader debates was further fuelled by a weighty increase in online influence. […]

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    December 22, 2014

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    Social Media and Politics: Risks and Rewards

    While social media is an incredibly powerful tool in the political space, it is important that it be managed and monitored closely. That was the general consensus of four experts who spoke at the recent Social Media Association meeting, discussing Uses and Misuses in Political Campaigns. Donna Rivera-Downey, chief marketing and communications officer for the Girl […]

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    December 17, 2014

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    Digital Ads Will Transform State Legislative Campaigns

    Targeted online political advertising is only for the big dogs — true or false? A year ago, largely true: except for specialized outlets like Facebook, Twitter and Google, providers generally required campaigns to slap down a minimum of five figures to buy digital advertising targeted at particular sets of voters, for instance using voter-file targeting via […]

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    December 15, 2014

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    Mobilizing Social Media to Fight Corruption

    Social media and anti-corruption efforts may sound like strange bedfellows, but as communication technology continues to evolve and as mobile devices are increasingly dominant platforms for accessing information, social media is ever more connected to attempts to thwart corruption. Read full article.

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    December 12, 2014

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    How Political Campaigns Use Twitter

    A month before the first 2012 presidential debate, widely considered a decisive victory for Republican candidate Mitt Romney, GOP campaign staffers began conducting dry runs of their debate-night social media use. Romney’s digital team put together a 90-page dossier of research to reinforce his arguments, also crafting around 200 infographics that could be shared during […]

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    December 10, 2014

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    Facebook, Phones Now Part of Election Decisions

    When you go to the polls for the midterm elections on Tuesday, there will be a good chance that your Facebook feed and your phone helped you decide how to vote. Cell phones and social media platforms such as Facebook and Twitter are playing a bigger role in how Americans get their political information, according to […]

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    December 05, 2014

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    The Case For Social Media and Hashtag Activism

    Social Media: Websites and applications that enable users to create and share content or to participate in social networking Activism: The policy or action of using vigorous campaigning to bring about political or social change. My husband is one of those individuals who have chosen a life of complete abstinence from social media. Well almost complete — […]

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