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    December 02, 2014

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    Facebook and Twitter as Political Forums

    Last month’s report from the Pew Research Center on political polarization and media habits shows that social media is a prominent way people learn about government and politics. Indeed, this recent survey shows that 48% of internet-using adults reported getting news from Facebook in the previous week, rivaling well-known news media organizations. New data released […]

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    November 27, 2014

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    Smartphones & Social Media’s Role in This Election

    More Americans have been following this election cycle glued to their phones and social media than ever before, according to a new report from Pew Research Center. Many of them, particularly Republicans, said they were using social media to break through the news media coverage and spin and try to find the real story, the report […]

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    November 24, 2014

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    Advertise Online and Attract Undecided Voters

    Despite being bombarded by TV ads in the final days of the 2014 midterm campaigns, undecided voters (yes, they do exist) are going online before they decide how to cast their ballots. In a new study by Republican firm Public Opinion Strategies, Democratic firm Global Strategy Group and Google, “persuadable” voters in Colorado, Florida, Iowa, Louisiana […]

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    November 19, 2014

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    Campaigns Try to Link Targeted Ads to Actual Votes

    Political campaigns, parties and consulting firms are digging through the rubble of the midterm elections to see what did and didn’t work. Of particular interest: figuring out if the people they targeted with digital ads actually voted. “Going into Election Day, we were analyzing more than 13 million voters who had voted early in targeted states,” […]

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    November 17, 2014

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    Social Media Deepens Partisan Divides

    If there seems to be an unbridgeable gulf between conservatives and liberals in the United States, social networking sites might be partly to blame, according to a new study. Social media like Twitter and Facebook can create an echo chamber in which people are exposed only to opinions in line with their own, according to the […]

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    November 14, 2014

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    Succeeding in Politics Depends on Social Media Savvy

    Researcher Daniel Kreiss recently published new research outlining how social media affected the presidential campaigns of 2012. Its conclusion? The communications staff for both Barack Obama and Mitt Romney’s campaigns used Twitter to influence journalists and appeal to supporters. The study also found that the Obama campaign was much better suited to responding to real-time […]

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    November 12, 2014

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    Politicians Use Social Media to Influence Voters More Than You Think

    According to media reports stemming from an anonymous source, the Good Old Republican Party (GOP) used Twitter to sway users through bogus accounts to control the outcome of the 2014 mid-term elections. This type of coordinated effort walks the line of violating campaign finance laws. The unnamed source told the press that “at least two outside groups […]

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    July 24, 2014

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    Advertisers Increase Digital Budgets

    Big story in the Wall Street Journal Saturday this past Saturday regarding cable advertising. According to the story, spending on cable advertising is already down 4% so far this year. The cutbacks are the result of advertisers shifting budgets to digital media, especially online video, which can be more finely targeted than broadcast or cable. […]

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    July 22, 2014

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    Advertisers Increase Digital Budgets

    Big story in the Wall Street Journal Saturday this past Saturday regarding cable advertising. According to the story, spending on cable advertising is already down 4% so far this year. The cutbacks are the result of advertisers shifting budgets to digital media, especially online video, which can be more finely targeted than broadcast or cable. […]

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    July 17, 2014

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    Sentiment CRITICAL to Campaign Success!

    Digital media is increasingly affecting the turnout of elections. Social Media is enabling candidates and political consultants to quickly understand citizens’ sentiment, create targeted messages, reach key stakeholders, and maintain focus on the most critical issues for their constituents. With this paradigm shift in Social Media influence, combining all sources of digital information with social […]

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