Blog

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    June 27, 2014

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    Why Your Campaign/Bill Website Needs SEO

    Today your website is your campaign HQ. And if you want to win, your HQ needs to be on the Internet’s Main Street and it needs to be open 24/7. For a variety of algorithmic reasons, your website: www.JohnSmith4Mayor.com may not turn up at the top Google search results. In fact it may be hidden […]

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    June 25, 2014

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    838 Votes and Counting

    A full 3 weeks after election day Controller candidate Betty Yee holds an 838 vote lead over Speaker Emeritus John Perez. There are about 6,500 votes left to count in little Lake County and 100 left in Los Angeles. Scott Lay’s The Nooner speculated today that Yee might be farther ahead if transit workers in […]

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    June 10, 2014

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    Only 1 Way to Beat Jerry Brown

    How does rookie candidate Neel Kashkari beat Jerry Brown this November? A story by Josh Richman in today’s San Jose Mercury News posed the question to an assortment of academics and political hacks. Most think the only way NK can win is if the governor gets hit by a bus or there is a major […]

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    June 06, 2014

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    The $600 Man

    The most interesting race in Tuesday’s primary continues to be the race for Controller in which David Evans, CPA held more than his own against three political heavyweights. Spending just $600, Evans is as of this writing, in second place 1,405 votes ahead of former Speaker John Perez who reportedly spent close to $2 million. […]

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    June 03, 2014

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    There Is A Better Way

    My ballot arrived in my mailbox two weeks ago. I made my picks and popped the ballot back in the mail a solid two weeks before election day. Yet… after mailing in my ballot my mailbox is clogged everyday with numerous printed mailers from earnest candidates and IEs that seemingly have no clue that I… […]

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    June 03, 2014

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    Website v. Website

    In 2011 then California Assemblymember Mary Hayashi got caught shoplifting $2,500 in clothes from Neiman-Marcus in San Francisco. Scandal ensued but Hayashi didn’t slink away into the shadows. She took the almost $700,000 she had raised for a Senate run to succeed termed out Senator Ellen Corbett. Her opponent is an earnest and personable neighboring […]

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    May 28, 2014

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    Don Draper does not Work Here

    Advertising has changed dramatically the past few years. Since Mad Men, advertising has been the same– wanted to sell a product or create a brand? Visit the marketing experts on Madison Avenue who got your spot on a popular broadcast TV show. It’s a model that has been in place since Don Draper mixed his […]

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    May 21, 2014

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    “Yeah, We Got A Guy”

    You hear it all the time– “sure, we’ve got a kid in the back that knows all about the Twitter.” Yes, millions upon millions of people use social media sites like Facebook and Twitter but how many of them understand the the back-end analytics? How many use the marketing and targeting tools available? How many […]

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    May 17, 2014

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    Our name/Our Web Address– Advocacy.Marketing

    ICANN just released dozens of new domain extensions. You are no longer limited to .com .net .org etc. Now .marketing .technology .democrat .republican and dozens more are all available. As a one of it’s kind digital lobbying firm A.M has the on-staff expertise to expand lobbying, campaigning and political PR beyond old approaches. Hence Advocacy.Marketing […]

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