Online Coalition Building

Building a coalition is more than simply growing a database of email addresses. List quality and the message used to acquire those constituents is the foundation of growing a coalition that can be used to mobilize real supporters to the voting booth.

A step beyond building the list, addresses is how a coalition database is organized – audience segmentation. A.M operates knowing that different demographics (though bonded by a common goal) will respond very differently to various messages.

Our approach: deliver the right message, to the right person, at the right time.

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