6 Tips For Making A Coalition Succeed Online

coalitionThe question that may have the biggest impact on your coalition’s online strategy is whether or not to have a unified, branded presence. If you’re planning to pool resources with other groups to run an ad campaign, you’re probably going to want to have a coalition website and social media presence for when activists and members of the media look you up (like JustLabelIt.org or HealthCareforAmericaNow.org). You may want people who take action on the coalition website to continue receiving emails under the banner of the campaign you’re running instead of from the individual coalition partners. Read full article.